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Successfully Completed ICOM 2014

ICOM 2014 Group photo

The 2nd International Conference on Marketing 2014 was successfully completed jointly by Leap Business Management, Department of Marketing Management,(University of Sri Jayewardenepura) and Management and Science University (MSU), Malaysia with participations of more than 35 participants from 10 countries. Countries are namely Sri Lanka, India, Bangladesh, Thailand, South Korea, Australia, Finland, Pakistan, Oman and USA.

There were 21 oral presentations and 10 virtual presentations. Moreover there were some local participants who representing Sri Lankan Universities and other professional bodies. Primary objective of this conference was to create a premier forum for the local and international researchers, scholars and academicians to share their research results in the fields of marketing and we believed that we successfully achieved this objective during the conference. Moreover Secondary Objective of the conference was to attract high profiled tourists to Sri Lanka and use their knowledge and experience for development of the tourism industry.

As per the schedule, conference was chaired by Prof.Dr.Supathanish Termsnguanwong and Prof. Neville Waranakulasooriya and two key note speachees were delivered by Prof. Sunethra Perera and Mr. Ramal G. Jasinghe.

Conference schedule divided in to 05 main themes namely,

  • B2C And B2B Marketing
  • Building Strong Brands and Brand Crisis
  • International Marketing and Global Marketing Research
  • Designing and Managing Services
  • Social Marketing, Social Media and Integrated Marketing Communication Strategy

In awarding ceremony best research paper award won by Mr. Asif Yaseen and best local student paper and best international student paper won by Mrs. Thilini Chathurika Gamage and Mr. Asif Yaseen respectively. Also organizing committee awarded 05 more awards to best presenters in each sessions.

Co-Chair

Prof. Neville Waranakulasooriya
Department of Marketing Management,
Faculty of Management & Commerce,
University of Sri Jayewardenepura,
Sri Lanka.

Co-Chair

Dr.Supathanish Termsnguanwong
Professor,
Researcher Department of Marketing,
Faculty of Business Administration Payap University Chiang Mai,
Thailand

Keynote Speech

Prof. Sunethra Perera  

Dean - Faculty of Management and Finance, University of Ruhuna, Sri Lanka

Scientific Committee Chair

Dr. Nalin Abeysekara

Open University, Sri Lanka

Keynote Speech

Mr. Ramal G. Jasinghe

Director/ CEO,
Asian Alliance Insurance,
Sri Lanka

Guest speech

Developed Vs. Developing Markets: Comparative Aspects

Session Chair: International Marketing and Global Marketing Research

Prof. Kailas Kadu

Rastrasant Tukdoji  Maharaj Nagpur University, Nagpur, Maharashtra, India

Guest speech

Reinvestigating the Role of Market Orientation and Environmental Turbulence in Marketing Capabilities and Business Performance

Green Marketing Orientation (GMO) of SMES in India

Session Chair: Social Marketing, Social Media and  Integrated Marketing Communication Strategy

Prof.  Hardeep Chahal 

Department of Commerce, University of Jammu, India

Guest Speech

Green Marketing: Way to Green Economy


Dr. Veena Tewari Nandi

Majan College, Univeristy College, Muscat

   

 

ICOM 2013 Highlights

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ICOM 2014 Proceedings

ICOM-2014

Virtual Presentations

Past Conference

ICOM 2013

 

Testimonials

" It was a great pleasure to take part in this conference"

-Dr. Izabella Parowicz

"Thank you very much for perfect organization of the conference. It was probably the best conference I have ever attented. What I especially apprecite is hospitality and good documentation of the event"

-prof. Marek Prymon

more....

 

 

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