• ICOM 2015

    3rd International Conference on Marketing

  • ICOM 2013

    1st International Conference on Marketing

  • Sri Lanka

    “The Lonely Planet” has named Sri Lanka, as number one destination in the world to visit in year 2014

  • ICOM 2014

    2nd International Conference on Marketing

  • ICOM 2015

    3rd International Conference on Marketing

  • Cultural Show

    We are adding more experience to our participants

Welcome to ICOM 2015

TIIKM’s 3rd Annual International Conference on Marketing 2015 (ICOM-2015) with a theme of “Redefining the Art and Science of Marketing” will be held during February 17-18 in Colombo, Sri Lanka.

ICOM-2015 will be an international event that focuses on the core knowledge and major advances in the ever-expanding field of marketing attracting experts around the world. The Scientific program of the conference consist of two major events. The keynote forum will be addressed by renowned speakers from different countries and industry experts who practice marketing in the real world. The main focus of the conference will be concentrated on New Technologies and Innovations in Marketing, Branding, Corporate and marketing communication, B2C and B2B marketing and General Marketing Tracks with oral and poster presentations.

Initiated in 2013, ICOM continues its momentum to catch the emerging advances in marketing. The ICOM-2015 will have an excellent program consisting of Executive Round Table, exhibition, social networking dinner, cultural show and optional post conference tour. For the first time, we will introduce workshops and business forums to the TIIKM’s annual marketing conference.

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Previous Conference Report

During February 25th and 27th, 2014, TIIKM’s 2nd Annual International Conference on Marketing 2014 was held in Colombo, Sri Lanka. There were more than 40 participants from more than 15 countries. Participants from academic institutions, industrial professionals, and key-decision makers presented their latest research and discussed latest developments in the field.

Conference was chaired by Prof. Neville Waranakulasooriya,University of Sri Jayewardenepura, Sri Lanka and Prof.(Dr).Supathanish Termsnguanwong, Payap University Chiang Mai, Thailand. As the keynote speakers, Prof. Sunethra Perera, Dean – Faculty of Management and Finance, University of Ruhuna, Sri Lanka and Mr. Ramal G. Jasinghe, Director/ CEO, Asian Alliance Insurance…
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Benefits of Attending

  • More than 100 presentations
  • Join two concurrent conferences with one registration pass.
  • Key note sessions with leading characters in the field of Marketing Management
  • Networking opportunities with expertise
  • Cultural event and post conference tour to explore the beauty and local traditions of Sri Lanka
  • Special rates for Asian and African participants
  • Special attention to young and innovative researchers to uplift their career
  • Awards and medals to winners
  • Publication opportunities in the best international research journals

Conference Tracks

* Corporate and marketing communication
1. Corporate identity, image, reputation
2. Integrated Marketing communications
3. Internal communications
4. Organizational, Business and Management Communications
5. Promotional mix issues
6. Advertising, Direct Marketing, Sales Promotion
7. Marketing public relations
8. Corporate branding
9. Marketing Communication of non-profit and voluntary sector organizations
10. Web Advertising Effectiveness
11. Online Marketing Communication Research
12. Viral marketing
13. Pharmaceutical marketing communications

* Branding
1. Brand and corporate branding
2. Experiential branding and consumer experience management
3. Building, measuring and managing brand equity
4. Symbols, consumption and luxury branding
5. Brand heritage and history
6. Brand portfolios and brand extension
7. Social branding and brand communities
8. Branding and sustainability
9. SME brand management
10. Branding issues B2B branding
11. Branding strategy
12. Brand portfolios and brand extension
* New Technologies and Innovations in Marketing
1. Green marketing and Sustainability
2. Nuro Marketing
3. E-Marketing
4. Online Marketing
5. Innovation and New Product Development
6. Political Marketing
7. Word of mouth and Viral Marketing
8. Nonprofit, Social, Arts & Heritage Marketing
9. Mobile marketing

10. 3.0 Marketing

* B2C and B2B marketing
1. Consumer Behavior
2. Managing business-to-business customer relationship
3. Managing business-to-customer relationships
4. Business marketing and supply chain
5. Delivering customer values and shareholder value
6. Creating customer value, satisfaction, and loyalty
7. Customer databases and database marketing
8. Trends in Consumer behavior
9. Creating shareholder value, satisfaction and involvement
10. Non profit Marketing

* General Marketing Track (all other subjects not specified above)
1. International marketing
2. Marketing in Specific Industries (e.g. sports, tourism, public and NGO’s)
3. Marketing Research and Research Methodologies
4. Sustainable Marketing, Social Responsibility, Ethics and Consumer Protection
5. International and Cross-Cultural Marketing, Marketing in Emerging and Transition Economies
6. Entrepreneurship and Small Business Marketing
7. Library Marketing

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Don’t just take our words. Hear what our conference participants had to say about why they keep coming back to TIIKM Conferences.
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Supporting Journals

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