• ICOM 2015

    3rd International Conference on Marketing

  • ICOM 2013

    1st International Conference on Marketing

  • Sri Lanka

    “The Lonely Planet” has named Sri Lanka, as number one destination in the world to visit in year 2014

  • ICOM 2014

    2nd International Conference on Marketing

  • ICOM 2015

    3rd International Conference on Marketing

  • Cultural Show

    We are adding more experience to our participants

Welcome to ICOM 2015 – Colobmo, Sri Lanka.

TIIKM’s 3rd Annual International Conference on Marketing 2015 (ICOM-2015) with a theme of “Redefining the Art and Science of Marketing” will be held during February 17-18 in Colombo, Sri Lanka.

ICOM-2015 will be an international event that focuses on the core knowledge and major advances in the ever-expanding field of marketing attracting experts around the world. The main focus of the conference will be concentrated on New Technologies and Innovations in Marketing, Branding, Corporate and marketing communication, B2C and B2B marketing and General Marketing Tracks with oral and poster presentations.

Initiated in 2013, ICOM continues its momentum to catch the emerging advances in marketing. The conference will bring together researchers, scholars and industry leaders, around the world.

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Previous Conference Report

During February 25th and 27th, 2014, TIIKM’s 2nd Annual International Conference on Marketing 2014 was held in Colombo, Sri Lanka. There were more than 40 participants from more than 15 countries. Participants from academic institutions, industrial professionals, and key-decision makers presented their latest research and discussed latest developments in the field.

Conference was chaired by Prof. Neville Waranakulasooriya,University of Sri Jayewardenepura, Sri Lanka and Prof.(Dr).Supathanish Termsnguanwong, Payap University Chiang Mai, Thailand. As the keynote speakers, Prof. Sunethra Perera, Dean – Faculty of Management and Finance, University of Ruhuna, Sri Lanka and Mr. Ramal G. Jasinghe, Director/ CEO, Asian Alliance Insurance…

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Exhibition and Poster

As part of the TIIKM’s 1st Annual World Conference on Supply Chain Management – 2015, an exhibition space will provide a unique opportunity for exhibitors to showcase their products and services to participants with interests in all areas of Supply Chain Management. Developed to offer comfort to delegates while maximizing exhibitor exposure, the coffee breaks and poster sessions will all take place in the exhibition area promoting frequent and repeated opportunities for delegates to visit the exhibits.

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Benefits of Attending

  • More than 100 presentations
  • Join two concurrent conferences with one registration pass.
  • Key note sessions with leading characters in the field of Marketing Management
  • Networking opportunities with expertise
  • Cultural event and post conference tour to explore the beauty and local traditions of Sri Lanka
  • Special rates for Asian and African participants
  • Special attention to young and innovative researchers to uplift their career
  • Awards and medals to winners
  • Publication opportunities in the best international research journals

Conference Tracks

* Corporate and marketing communication
1. Corporate identity, image, reputation
2. Integrated Marketing communications
3. Internal communications
4. Organizational, Business and Management Communications
5. Promotional mix issues
6. Advertising, Direct Marketing, Sales Promotion
7. Marketing public relations
8. Corporate branding
9. Marketing Communication of non-profit and voluntary sector organizations
10. Web Advertising Effectiveness
11. Online Marketing Communication Research
12. Viral marketing
13. Pharmaceutical marketing communications

* Branding
1. Brand and corporate branding
2. Experiential branding and consumer experience management
3. Building, measuring and managing brand equity
4. Symbols, consumption and luxury branding
5. Brand heritage and history
6. Brand portfolios and brand extension
7. Social branding and brand communities
8. Branding and sustainability
9. SME brand management
10. Branding issues B2B branding
11. Branding strategy
12. Brand portfolios and brand extension

* New Technologies and Innovations in Marketing
1. Green marketing and Sustainability
2. Nuro Marketing
3. E-Marketing
4. Online Marketing
5. Innovation and New Product Development
6. Political Marketing
7. Word of mouth and Viral Marketing
8. Nonprofit, Social, Arts & Heritage Marketing
9. Mobile marketing

10. 3.0 Marketing

* B2C and B2B marketing
1. Consumer Behavior
2. Managing business-to-business customer relationship
3. Managing business-to-customer relationships
4. Business marketing and supply chain
5. Delivering customer values and shareholder value
6. Creating customer value, satisfaction, and loyalty
7. Customer databases and database marketing
8. Trends in Consumer behavior
9. Creating shareholder value, satisfaction and involvement
10. Non profit Marketing

* General Marketing Track (all other subjects not specified above)
1. International marketing
2. Marketing in Specific Industries (e.g. sports, tourism, public and NGO’s)
3. Marketing Research and Research Methodologies
4. Sustainable Marketing, Social Responsibility, Ethics and Consumer Protection
5. International and Cross-Cultural Marketing, Marketing in Emerging and Transition Economies
6. Entrepreneurship and Small Business Marketing
7. Library Marketing

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Publication of Papers

Conference proceedings

All accepted abstract and full papers (for those who register for the conference) will be published in the refereed conference proceedings with ISSN will be published electronically after the conference. You have the option for including either abstract only or full paper in the proceedings.

Journal publications

Papers presented (oral presentations, virtual presentations and poster presentations) in the conference being considered for possible publications in supporting journals.

International Journal of Learning and Intellectual Capital

ISSN online: 1479-4861
ISSN print: 1479-4853
International Journal of Asian Business and Information Management (IJABIM)

ISSN: 1947-9638
EISSN: 1947-9646
International Journal of Marketing and Social Policy

ISSN: 2362-1044

Testimonials

Prof. Maria David Brás, Portugal.
” very well organized conference. Enjoyed the environment of the conference and hospitality of the organizing committee. Most of the papers are well constructed and came up with good findings. Helped me to meet researchers from different countries.. ”

Prof. Romeo Clemento, Philippines.
” I thank to your staff for their remarkable accommodation. It always an excellent story to share to my fellow Filipino friends, teachers and students. Again, my heartfelt thanks to all of you in the TIIKM. I hope to meet you personally again in the succeeding conferences where ever it shall be held.. ”

Prof. Gary E. Swanson, University of Northern Colorado, USA.
” Thank you again for your wonderful hospitality and the terrific conference you organized and successfully completed. I was very impressed with your work and hope to establish a professional relationship with you for many years to come.. ”

Prof. Rudenko Dmitry, Russia.
” I recommend such conferences because people are very good and polite and I like it..”

Dr. David Ermen, Switzerland.
” Overall , a very interesting Conference ,Well done! ”

Dr. Cherukuri Sreenivasa Rao, India.
” The Organizers did a great job during last three months and they made all the arrangements perfectly. It gives a great opportunity for all the researchers who are working on this area.Organizers are extremely good and planned in such a way.. ”

Rubina Husain, Bangladesh.
” Well Conducted ,Very good work ,Very nice team. Would recommend conference for everyone in future. ”

Dr. M. Thilakavathy, India.
” Very well organized ,I would like to attend the future conference .Well done. ”
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