Call for papers – ICOM 2015

The heart of any business success lies in its marketing. Today marketing is not about selling a product or running a promotional campaign. It’s about winning the heart and soul of customers. Marketing is an art and science. Whereas winning a customer is an Art, complementary quantitative analysis is necessary for developing a successful marketing strategy. Hence it is imperative to redefine the scope of marketing. The theme of the 3rd International Conference on marketing “Redefining the Art and Science of Marketing” will provide the direction to re-define marketing for the new era.

The first and second International Conferences on Marketing were a great success. Encouraged by the success of ICOM 2014, the organizers have planed the 3rd International Conference on Marketing. By the suggestions of the International advisory panel, the organizing committee has decided to organize the 3rd ICOM as a parallel conference with World Conference on Supply Chain Management 2015 (WCOSM-2015).

The aim of the conference is to make this annual event a premier forum for the presentation of the advances and cutting edged research in the field of Marketing. The conference will bring together researchers, scholars and industry leaders, around the world.

We are inviting proposals for paper presentations, workshops/interactive sessions or posters/exhibits addressing the marketing through one of the following themes 52 listed topics with five sub themes.

Corporate and marketing communication
  • Corporate identity, image, reputation
  • Integrated Marketing communications
  • Internal communications
  • Organizational, Business and Management Communications
  • Promotional mix issues
  • Advertising, Direct Marketing, Sales Promotion
  • Marketing public relations
  • Corporate branding
  • Marketing Communication of non-profit and voluntary sector organizations
  • Web Advertising Effectiveness
  • Online Marketing Communication Research
  • Viral marketing
  • Pharmaceutical marketing communications
Branding
  • Brand and corporate branding
  • Experiential branding and consumer experience management
  • Building, measuring and managing brand equity
  • Symbols, consumption and luxury branding
  • Brand heritage and history
  • Brand portfolios and brand extension
  • Social branding and brand communities
  • Branding and sustainability
  • SME brand management
  • Branding issues B2B branding
  • Branding strategy
  • Brand portfolios and brand extension
New Technologies and Innovations in Marketing
  • Green marketing and Sustainability
  • Nuro Marketing
  • E-Marketing
  • Online Marketing
  • Innovation and New Product Development
  • Political Marketing
  • Word of mouth and Viral Marketing
  • Nonprofit, Social, Arts & Heritage Marketing
  • Mobile marketing
  • 3.0 Marketing
B2C and B2B marketing
  • Consumer Behavior
  • Managing business-to-business customer relationship
  • Managing business-to-customer relationships
  • Business marketing and supply chain
  • Delivering customer values and shareholder value
  • Creating customer value, satisfaction, and loyalty
  • Customer databases and database marketing
  • Trends in Consumer behaviour
  • Creating shareholder value, satisfaction and involvement
  • Non profit Marketing
General Marketing Track (all other subjects not specified above)
  • International marketing
  • Marketing in Specific Industries (e.g. sports, tourism, public and NGO’s)
  • Marketing Research and Research Methodologies
  • Sustainable Marketing, Social Responsibility, Ethics and Consumer Protection
  • International and Cross-Cultural Marketing, Marketing in Emerging and Transition Economies
  • Entrepreneurship and Small Business Marketing
  • Library Marketing
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