Call for Papers

The 5th International Conference on Marketing (ICOM-2017)

"Market Intelligence and Business Analytics: Beyond Market Research"

Colombo – Sri Lanka welcomes the Scientific and cooperate Community to the 5th International Conference on Marketing 2017 (ICOM-2017). ICOM 2017 is organized by The International Institute of Knowledge Management (TIIKM), Sri Lanka provides a unique platform for academics, scholars, thinkers, scientists, practitioners, and corporate and public policy-makers around the world to exchange knowledge, discuss issues, share innovations, and to network

It is believed that marketing has undergone more changes during the past decade. There are copious numbers of opportunities, but with eminently dynamic trends, researchers and marketers have to cope with new challenges day by day. Ascertaining present opportunities, trends together with challenges has converted as a pressing need of the globe.

From 2012, the International Conference on Marketing (ICOM) continues its’ momentum to capture the emerging areas in marketing. The 5th International Conference on Marketing (ICOM-2017) will create a golden platform with a keynote forum, scientific sessions, an executive round table and a social networking dinner explore new areas, advanced technologies, concepts and trends of marketing.

Through the ICOM 2017 it is discussed on integrating research on marketing, best practice, theory, audience and partnership insight that are effective, efficient, equitable and sustainable for the best knowledge on business environment, developing new insights and understanding of business performance and coping with global business challenges.

All accepted abstract and full papers (for those who register for the conference) will be published in the refereed conference proceedings with ISSN (2357-2655) and published electronically after the conference. The ICOM organizing committee will also make every effort to submit the proceedings to be indexed in the Thomson Reuters, SCOUPS, Mendeley, CiteULike and Google scholar. Furthermore best papers will be published in the supporting journals of ICOM 2017. Best presentation award will await for the best research presentation while encouraging young researchers to submit their papers by awarding.


Theme-based Tracks

  • Market Intelligence for Purposeful Managerial Decisions
  • Business Analytics for Value Creation
  • Value Creation through Value Chain Management
  • Strategic Marketing Dynamic Capabilities for Competitive Advantage
  • Strategic Social Marketing for Sustainable Business
  • Digital Marketing and Value

Abstract submission deadline: 28th February 2017

Submit your abstract to:

For more information Visit Abstract Guidelines