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Marketing Conference 2015 | International Conference on Marketing (ICOM) 2015
  • ICOM 2015

    3rd International Conference on Marketing

  • ICOM 2013

    1st International Conference on Marketing

  • Sri Lanka

    “The Lonely Planet” has named Sri Lanka, as number one destination in the world to visit in year 2014

  • ICOM 2014

    2nd International Conference on Marketing

  • ICOM 2015

    3rd International Conference on Marketing

  • Cultural Show

    We are adding more experience to our participants

Welcome to ICOM 2016 – Chiang Mai, Thailand.

ICOM 2016 was great succeed. TIIKM’s warm regards to conference participants. We are warmly welcome You all to ICOM 2016. The 4th Annual International Conference on Marketing 2016 (ICOM-2016). The Conference will be held on during 09 – 11 February 2016 in Chiang Mai, Thailand under the theme of “The Changing face of marketing: trends, opportunities and challenges”.

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Successfully completed 3rd International Conference on Marketing.

ICOM - Group Photo

Previous Conference Report

During February 25th and 27th, 2014, TIIKM’s 2nd Annual International Conference on Marketing 2014 was held in Colombo, Sri Lanka. There were more than 40 participants from more than 15 countries. Participants from academic institutions, industrial professionals, and key-decision makers presented their latest research and discussed latest developments in the field.

Conference was chaired by Prof. Neville Waranakulasooriya,University of Sri Jayewardenepura, Sri Lanka and Prof.(Dr).Supathanish Termsnguanwong, Payap University Chiang Mai, Thailand. As the keynote speakers, Prof. Sunethra Perera, Dean – Faculty of Management and Finance, University of Ruhuna, Sri Lanka and Mr. Ramal G. Jasinghe, Director/ CEO, Asian Alliance Insurance…

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Conference Tracks

* Corporate and marketing communication
1. Corporate identity, image, reputation
2. Integrated Marketing communications
3. Internal communications
4. Organizational, Business and Management Communications
5. Promotional mix issues
6. Advertising, Direct Marketing, Sales Promotion
7. Marketing public relations
8. Corporate branding
9. Marketing Communication of non-profit and voluntary sector organizations
10. Web Advertising Effectiveness
11. Online Marketing Communication Research
12. Viral marketing
13. Pharmaceutical marketing communications

* Branding
1. Brand and corporate branding
2. Experiential branding and consumer experience management
3. Building, measuring and managing brand equity
4. Symbols, consumption and luxury branding
5. Brand heritage and history
6. Brand portfolios and brand extension
7. Social branding and brand communities
8. Branding and sustainability
9. SME brand management
10. Branding issues B2B branding
11. Branding strategy
12. Brand portfolios and brand extension

* New Technologies and Innovations in Marketing
1. Green marketing and Sustainability
2. Nuro Marketing
3. E-Marketing
4. Online Marketing
5. Innovation and New Product Development
6. Political Marketing
7. Word of mouth and Viral Marketing
8. Nonprofit, Social, Arts & Heritage Marketing
9. Mobile marketing

10. 3.0 Marketing

* B2C and B2B marketing
1. Consumer Behavior
2. Managing business-to-business customer relationship
3. Managing business-to-customer relationships
4. Business marketing and supply chain
5. Delivering customer values and shareholder value
6. Creating customer value, satisfaction, and loyalty
7. Customer databases and database marketing
8. Trends in Consumer behavior
9. Creating shareholder value, satisfaction and involvement
10. Non profit Marketing

* General Marketing Track (all other subjects not specified above)
1. International marketing
2. Marketing in Specific Industries (e.g. sports, tourism, public and NGO’s)
3. Marketing Research and Research Methodologies
4. Sustainable Marketing, Social Responsibility, Ethics and Consumer Protection
5. International and Cross-Cultural Marketing, Marketing in Emerging and Transition Economies
6. Entrepreneurship and Small Business Marketing
7. Library Marketing

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Publication of Papers

Conference proceedings

All accepted abstract and full papers (for those who register for the conference) will be published in the refereed conference proceedings with ISSN will be published electronically after the conference. You have the option for including either abstract only or full paper in the proceedings.

We will also make every effort to submit the proceedings to be indexed in the Thomson Reuters, SCOUPS, Mendeley, CiteULike and Google scholar for possible Indexing.

Journal publications

Papers presented (oral presentations, virtual presentations and poster presentations) in the conference being considered for possible publications in supporting journals.

International Journal of Learning and Intellectual Capital

ISSN online: 1479-4861
ISSN print: 1479-4853
International Journal of Asian Business and Information Management (IJABIM)

ISSN: 1947-9638
EISSN: 1947-9646
International Journal of Marketing and Social Policy

ISSN: 2362-1044


Prof. Maria David Brás, Portugal.
” very well organized conference. Enjoyed the environment of the conference and hospitality of the organizing committee. Most of the papers are well constructed and came up with good findings. Helped me to meet researchers from different countries.. ”

Prof. Romeo Clemente, Philippines.
” I thank to your staff for their remarkable accommodation. It always an excellent story to share to my fellow Filipino friends, teachers and students. Again, my heartfelt thanks to all of you in the TIIKM. I hope to meet you personally again in the succeeding conferences where ever it shall be held.. ”

Prof. Gary E. Swanson, University of Northern Colorado, USA.
” Thank you again for your wonderful hospitality and the terrific conference you organized and successfully completed. I was very impressed with your work and hope to establish a professional relationship with you for many years to come.. ”

Prof. Rudenko Dmitry, Russia.
” I recommend such conferences because people are very good and polite and I like it..”

Dr. David Ermen, Switzerland.
” Overall , a very interesting Conference ,Well done! ”

Dr. Cherukuri Sreenivasa Rao, India.
” The Organizers did a great job during last three months and they made all the arrangements perfectly. It gives a great opportunity for all the researchers who are working on this area.Organizers are extremely good and planned in such a way.. ”

Rubina Husain, Bangladesh.
” Well Conducted ,Very good work ,Very nice team. Would recommend conference for everyone in future. ”

Dr. M. Thilakavathy, India.
” Very well organized ,I would like to attend the future conference .Well done. ”
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